Chatbots are automated & customisable conversational flows, hosted in a messenger app, that can “chat” to your customers, without a human present. Chatbots can be built in a variety of messaging platforms, such as Facebook Messenger, website live chats, Whatsapp and more. Chatbots can be designed to provide customer service, deliver news and entertainment, and even make sales.
Chatbots offer a number of beneficial outcomes for your business such as:
With 11.8 million Australians using Messaging apps and 8 billion messages being sent globally on Facebook Messenger, chatbots are your way into your users’ conversations.
Email is increasingly crowded and the average inbox is filled to the brim with brand EDMs. Studies show the email marketing channel has an average open rate of 15-34%. In contrast, chatbots hover around an 84% average open rate.
Chatbots boast a 15% – 60% click through rate, while email marketing averages about 4%. Increasing email CTRs becomes more and more difficult as your list grows in a saturated market. Users have limited time to deal with clogged inboxes. Reaching them on a new and unexpected channel via a Messenger chatbot gives your brand cut-through in a crowded marketplace.
“Meet your customers where they are” is an age old marketing adag, but it holds water. With 1.3 billion Facebook Messenger users globally and 63% of consumers wanting businesses to be available on Messenger, intelligent chatbots are the golden ticket to your audience. Give your customers a personalised experience in the channels they prefer to use with a chatbot.
When a lead waits 5 minutes for a response, there is a 10% decrease in your odds of getting in touch with that lead. After 10 minutes, it becomes a 400% decrease. Chatbots offer 24-hour customer service, without needing to roster staff at all hours.
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Chatbot Sydney is a chatbot agency based in Sydney. We specialise in building custom messaging experiences using messenger chatbots. Our primary platform is Manychat – the #1 bot platform on Facebook Messenger for marketing, e-commerce and support. As a chatbot agency in Sydney, Manychat helps us develop custom chatbots that help our Sydney clients achieve better ROI using messenger marketing.
Chatbots and Messenger Marketing as an industry are growing at a tremendous rate. There are currently over 300,000 bots on Facebook messenger compared to only 100,000 the previous year! As a Sydney based chatbot agency, we are bringing this specialist offering to Sydney businesses allowing them to take part in the transformational messenger marketing revolution.
We are Chatbot Sydney – A Sydney based Specialist Chatbot Agency!